• Date

    06 Apr 2021
  • Category

Reputation in the digital world

Reputation is a major risk for all charities; the sector relies on reputation and when that is tainted in any way by one news report the whole sector suffers. Maintaining your charity’s good reputation can mean the difference between success and failure. Welcoming digital into your organisation can open a whole new world of reputational risk that you will need to consider and manage.

One of the great advantages of our digital world is that the internet and the access to social media platforms allows anyone to easily publish content about anything they want. This means your messages can be shared widely and at little or no cost, campaigns can be created from a mobile phone and impactful messages delivered in real time.

Conversely one of the great disadvantages of our digital world is that anyone can publish content – instantly, and potentially in an unconsidered moment. Removing digital content is almost impossible, there is always a trace, or a screen shot. Equally as risky is the potential for your internal digital platforms and data to be accessed, corrupted, stolen or shared without consent.

When you start to properly consider the risks you can understand why some people are still reluctant to make the jump. If, however, you conclude that the benefits outweigh the risks, and the risks are something that merely needs managing, you need to ensure you properly address those risks and implement a strong control environment.

Find out more and download issue four of our 'Digital in the Third Sector' guide here.

Would you like to know more?

If you have any queries regarding what we cover in our guide, please get in touch with your usual contact or email charities@azets.co.uk.

About the author

Sarah Case Photo

Sarah Case

Office Managing Partner Monmouth Cardiff - Lime Tree Court
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