China is the UK’s third most important economic relationship and, post COVID-19 and Brexit, has the greatest potential for UK exports of products and services.
As China emerges from COVID-19, globally it is the second largest consumer market, with a population of 1.4 billion and 400 million middle income earners.
The perception of UK brands in China is changing from ‘traditional’ and ‘upper class’ to ‘dynamic’, ‘innovative’, ‘reliable’ and ‘trustworthy’.
The scope for e-commerce sales into China by UK small and medium size enterprises is becoming progressively easier as the country opens up and the technology becomes easier to manage. Given that 60% of all Chinese retail sales are projected to be online by 2023, the e-commerce route should be a serious consideration for UK businesses, particularly given the potential fallout from Brexit and COVID-19.
Please join our webinar to hear from our retail experts on the latest developments and trends in ‘New Retail’ and gain insight into how to succeed in both the online and offline retail sector line in China. The session will include:
- what is required to develop your China digital marcom ecosystem and a roadmap to building your brand in China
- how British brands are succeeding in China
- an overview of operating online in China, with or without a legal presence, and the tax implications.
This webinar will appeal to people for whom selling into China could be a proposition and who have a product base for which export sales via e-commerce is of potential interest.